When I started my professional life in 1987 I had big dreams. A lot of these dreams came true but I realized along my journey that people’s trust in what I do was much more important to me than my dreams.

I owe my success to my loyal customers, without whose help none of this would have ever been possible. I appreciate their trust and confidence in my talent and this is what has encouraged me to strive harder and deliver my best. I have channeled my efforts towards always coming up with new and improved projects to raise the bar of beauty and care services in the Kingdom up to international standards. I have made sure to achieve this aim by continuously investing in importing the best of international talents, not only to benefit from their services but also their education and knowledge.

After almost 25 years, I can see that my faith and my vision in what I do are translated into people’s needs, wants and passion.
Together, we pursue our career in the glamorous field of beauty and care.


- Bouthaina Khalaf